Why Brands Need to Talk with Their Audience

The best conversations allow for the greatest breadth of input, and happen between the multiple parties to them; they allow for a myriad of angles and opinions to be openly expressed. Conversations that are one sided, well, aren't conversations, but one-sided shouting matches. And much like getting yelled at by a parent or a teacher, most of us cannot wait until the shouting desists.

Today, more so than ever, brands need first to adapt, then to adopt best practices in the art of engaging in meaningful and authentic conversations. Consumers not only want, but they crave, and expect the brands they support and care about to talk about topics that are relevant, while addressing what's important to them.

Because people truly do care, they share. And with newer, and increasingly easier-to- use, technology at our fingertips, customer advocates are more important than ever to brands. The importance of converting people into such fans is not only crucial to growth, it is the key. Customer advocates act as an army of unpaid salespeople, proliferating goodwill and the "why" about those companies who manage to worm their way into the social context of people's lives.

Customer advocates are the digital era’s version of word-of-mouth marketers, who have the ability to shout-out across the world via an infinite number of platforms and pages.

Why not talk with your audiences?

It's the optimal way to get to know them, influence them, and give them reasons to know, like and trust you. Let them know why your brand fits their lives perfectly.

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• Branding
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