Many of our successful earned media campaigns center on events and event-based marketing. Armed with a keen understanding of the target audience, our coordinators design memorable events with the broadest possible reach. In order to increase economies of scale across owned media assets, we tape, edit and distribute live event videos across social media to increase engagement, YouTube to enhance search and SEO ranking, and on clients’ own websites in order to create better brand awareness.
Events as Broadcast Campaigns
Experiential marketing, based on events, is one of the most authentic tools in our marketing toolkit. To that end, we use live events and experiential campaigns to create broadcast television and radio campaigns that carry through the authentic message to a broader audience. By driving visitors back to landing pages that retell the experiential story, we exponentially increase the value of each experiential event.