Clever Creative: A Brand with a Mission

Posted Wednesday May 23^rd, 2018 by Gia Manalio-Bonaventura in Creativity + Art.

Sometimes we like a particular ad campaign just because it’s really cool. This new long form video ad from Buster + Punch definitely fits that description, but it’s also a pretty stylish, memorable campaign as well. In this blog, we’re going to take a look at how “Switch Up” is helping change the way campaigns are created.

But first, watch Buster + Punch embark on their mission here:

Checking Off All the Boxes of An Effective Campaign

In today’s modern and fast-paced society, the advertising industry has greatly changed from the days portrayed in “Mad Men” (most of the time). Every year the trends shift and it’s important for a brand to keep up with the times. That said, it’s also extremely important for a brand to put its own spin on those trends, and in that respect, “Switch Up” may be a bit ahead of the curve. After all, how many companies sell innovative home fashion and motorcycles? But it’s not just that; Buster + Punch really are embracing, and excelling at, the trends.

Captivating video: Check
High-quality video production: Check
On brand: Check (We’ve actually heard of their products being referred to as “sexy.” One might say the same about this video.)
Storytelling: Check
Pop-culture stars: Check
Amazing costuming: Check (This trend may be our suggestion. We see you, Demonia boots.)
Targeted marketing (These ain’t your grandfather’s lightbulbs.): Check

Music in advertising is important too, and Buster + Punch can check that box off too. Like the soundtrack to the ad? Listen to "Switch Up" on Spotify. Of course it isn’t unusual to find songs used in ads on Spotify. However, they usually come first rather than the other way around like we see and hear here.

What do you think of this campaign?

If you’re looking for some clever creative of your own, feel free to contact us, and be on the lookout for next week’s installment of Clever Creative!

Clever Creative: A Brand with a Mission

Checking Off All the Boxes of An Effective Campaign

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